What Your Voicemail Greeting Should Sound Like

Creative and Memorable Voicemail Greetings That Will Help You Stand Out from the Sales Crowd

If you’ve been following along with my series of articles on phone skills (Have You Heard of the Telephone?, If They Aren’t Available, Should I Leave a Voicemail?, “I’d Call My Prospect, But I Don’t Have Their Number”, How to Get Past the Receptionist, Answer the Phone!) by now you should be well on your way to mastery of the single greatest sales tool ever invented: the telephone.

I’m going to ask you to consider something you probably have never given much thought to: your own voicemail greeting. You may call this your outbound greeting or outgoing message. No matter what you call it, this is what callers hear when you don’t answer your phone. Or should I say, it’s what callers are forced to listen to even though they don’t want to.

Your voicemail greeting is an overlooked marketing opportunity if all you’re using it for is to give instructions to the caller for what to do after the beep. Here’s a news flash: they already know what to do!

This is an opportunity to create a memorable impression with something that would differentiate you from everyone else. Most people are professional (think, boring) in their greetings. Why not do something fun instead? The goal is to get the caller to leave a voicemail, but also to reflect your brand identity and stand out from the crowd.

Give your callers something to talk about with their friends and colleagues. Give your callers something that would make them want to tell their friends to call and listen to your greeting. Give your callers something to smile about. Give them something to think about. Give them something creative. Something smart. Something…you.

Most people use something like one of the four greetings below:

  1. “Hi, it’s Bob Johnson. I’m either away from my desk or on another line. Please leave a message and I’ll get back to you as soon as possible.”
  2. “Hi, it’s Mary. Today is Monday, and I’ll be in meetings until 11am and then on sales call until early afternoon. Please leave me a message and I’ll return your call then.”
  3. “Hi, it’s Jane. I can’t get to my phone right now. But if you leave me a message I’ll call you back as soon as I can.”
  4. “You’ve reached John’s voicemail. I’m away at the moment, so please leave me a message. If you need immediate assistance, press zero for the operator.”

Sound familiar? Of course these do. Because your greeting probably sounds just like one of them, or some combination of them. Which means your voicemail sounds just like every other voicemail your customers and prospects hear.

If you’re using something similar to the ones above, you’re missing a strategic advantage that would be memorable, impactful, and potentially valuable to your callers.

Try something like one of these 6 creative messages below instead:

  1. “Hi, it’s Noah. I’m out saving the world, one sales team at a time. If you’d like me to help inspire your team to increase your sales, just leave me a message and I’ll get back to you shortly. If you’re calling for any other reason, well, I’ll call you back too!”
  2. This one came courtesy of my friend David who is a manufacturer’s rep: “You’ve reached David. I can’t answer your call right now because I’m out selling your products. Please leave a message and I’ll get back to you with the order soon.”
  3. “Hello, Bob here. Rather than give you instructions you already have memorized, I’m going to use this time to share my favorite quote of the week: ‘(and then you’d read one of your favorite quotes)’.”
  4. My friend Jeffrey Gitomer used to ask people to leave their credit card numbers after the tone just to catch them off guard. Funny enough, Jeffrey says some people actually used do it!
  5. My assistant, Jennifer Porter, injects a little of personality in her greeting on her mobile phone: “Hi, it’s Jennifer. I can’t find my phone right now. It’s probably in the bottom of my purse somewhere. Or I can’t hear it ringing because I’m singing loudly in my car!”
  6. “Congratulations! You’ve called the right guy! It just so happens to be the wrong time. Please leave a message and I’ll be back in touch before you know it.”

I’m out of space for now. But that was fun, right?

Maybe I sparked a little creativity in you. Or maybe you already have the world’s greatest voicemail greeting. Either way, please share in the comments below:

photo credit: image source

email

Speak Your Mind

*

Sales Blog