Why River Valley Bank is fRickun Cool

I had the honor and pleasure to speak to leaders from River Valley Bank yesterday in Wausau, Wisconsin. It’s a family owned bank with 18 locations and it’s a bank that the big boy’s should study and attempt to emulate. River Valley Bank is full of passionate, dedicated, intelligent, and friendly people. People who are willing to do what it takes to serve their customers in memorable ways. And, people who are willing to go out of their way to help.

This passion is evidenced by the information on their front door. Below their hours of operation, River Valley Bank has a note that read, “After Hours By Appointment.”

After Hours? Really? At a bank?

When I asked employees under what circumstances they would be willing to stay open late I received a simple answer: “When a customer asks.”

Wow. Or should I say, fRickun Cool!

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