Why Five Guys is fRickun Cool

Once or twice a year, I allow myself to indulge in a delicious cheeseburger and fries at Five Guys. I’ve always loved Five Guys, but I try to eat healthy. On a recent “cheat day,” I saw something totally new to me: a touchscreen Coca-Cola soda machine that mixes an almost infinite number of flavors. I rarely drink soda, but I was so excited to try this thing out that I gave in to a Diet Cherry Vanilla Coke.

I watched other customers as they used the machine as well. Their excitement level was at a ten. Kids were begging their parents to come back again tomorrow. I have a feeling this will bring in new customers and will also keep others coming back more often.

It’s a great example of a company using new technology and fun to engage customers and build loyalty. Yes, the novelty will eventually wear off. But there’s a ton of money to be made in the meantime.

        

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