I’m Impressed! Optimizing Social Media Profiles to Increase Sales

profiles on social  media

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How often do you Google yourself? If you aren’t paying attention and weeding out your social media profiles, you could be losing sales. Why?

Well, people like to talk. Just like an angry customer can be detrimental to a business, you, as the sales person, need to be aware of what your profile says about you. This is especially true if you are responsible for large sales contracts on a daily basis.

Your clients want to know they can rely on you to be honest and follow-through with what you say you’re going to do. That means many of them dig around on the internet to see where you worked, what kind of background you have, and what other people (most importantly) are saying about you.

Let’s look at a few ways to optimize your social media profiles:

LinkedIn is the biggest business key to success.
LinkedIn boasts an 89% hire rate — meaning that’s how many companies have hired through LinkedIn. Even if we consider that 73% of employers have found a recruit via social media networks, LinkedIn still holds the best record for business profiles.

You want to carefully showcase what you do and who you do it for. Use keywords that are relevant to your industry. Don’t forget go-to skill sets like problem solving and team leadership, since these are what many professional look for in a partnership.

posts you shouldn't use

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Mind your Ps and Qs.
If you recognize that reference to pints and quarts of beer, you know that we’re referring to photos of you drinking. Likewise, overly political posts, usage of profanity and/or references to drug use will not fly with your potential clients.

Set all your security settings as high as they go to ensure your private thoughts stay private. You may also want to keep friends from tagging you in photos. The best solution, of course, is to keep your profiles just like Switzerland; neutral. Like mom said, if you can’t say anything nice, don’t say it at all. No doubt about it, your online reputation needs monitoring.

Consistency is the key to great profiles.
While looking for a job is different than being a sales person, the same rules apply. You need to make sure all your job titles match up. Your sales prospects will be looking to see if you’re honest. They will also be confirming you have the expertise you say you do in some cases.

Let’s face it; a referral is the best in to a job, so being clear about who you know helps forge the right connections with the right people . Sales training dictates you absolutely must be the upstanding person your clients want to buy from.

hiring job referrals

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In a perfect world, it shouldn’t matter who you grab a beer with on the weekend. However, in reality, if a potential client sees a snapshot of you with his competitor, he might be less inclined to hire you. So, keeping your profiles carefully updated is very important.

Likewise, if they see that your company sponsored a golf outing where you played golf with someone they want to do business with, your client may hire you just because you have a connection they want access to. Make sure you always do the right thing and Google yourself while maintaining clean, honest social media profiles.


Sales Blog