How to Get App Reviews That Increase Sales on Top Blogs

app reviews and how to get them

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The chain of command goes like this: you develop a great phone application (app), people buy it and write a review, the apps with the most reviews get ranked at the top of search results. Why does it matter?

Well, if an app is well rated by other people who have used your software and loved it, that’s the one they’ll buy. Just like gear and product reviews, people like reading the opinions of others before deciding what to buy.

What’s the other bonus? People who use and love your app will be more likely to check out your company. So, applications with great reviews also help drive traffic to your website (which increases Google page ranking, etc, etc.) If you’re already developing an app and/or have been wondering how to get more reviews, here’s what you’ll do:

Start by researching the market.
To get started, research bloggers who regularly blog about your topics. You’ll want to subscribe to their feeds and follow their blogs. The key, just like in any good business, is that you need to work on establishing relationships with important players in your industry.

For example, if we look at Whole Foods markets, you’ll see how they launched a successful mobile campaign. You can clearly see how their mobile application made it easy to enhance their product experience, right down to the banner ads they supplemented it with. It also pays to research mobile marketing best practices since apps are designed for mobile phones.

cycle of app reviews

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Pitch your ideas to bloggers.
Using the Whole Foods example again, market research entails brainstorming anyone related to your industry. Then, reach out to any bloggers, say, in the organic market, green living, homesteading or health/fitness genre. They will say to these folks, “Yo! Would you please review our app?”

Start your pitch with a catchy, interesting headline. Bloggers are clear that using the term, “urgent” never works. Also, remember the bloggers don’t owe you anything. Therefore, your pitch headline needs to says something like, “Do you have a minute to help me?” Otherwise, do some conversion testing to see what your particular market responds to.

Repeat steps one and two.
Wait and see what reviews your pitch creates. Then, take additional actions. If things are working, great. If not, experiment with altering your headlines. Still not getting a response?

Then consider running a contest. Maybe you offer a $5 giftcard to the first few people that review your app. Do not forget to ask family and friends to write a review for you. Sales training 101; make sure it is super easy for them to do you this favor by including a link and excellent instructions your six-year-old could follow.



Revisit and expand your options.
Once you get a reasonable return on your current strategies, go ahead and expand your network. Take the campaign to the next level. In the above example, after the obvious Whole Food buyer channels are exhausted, maybe they target weight loss groups or moms who have kids with allergies. They could even focus on dieticians or gourmet foodies.

If you consider how we classify leads for follow-up, the expansion should be third or fourth tier contacts you wouldn’t typically spend a lot of time on. However, when it comes to getting app reviews, go for it. Emailing is a cheap, effective way to pitch, so you can’t go wrong targeting a wide market.



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