How Banner Ads Convert Leads Into Sales

banner ad perfection

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Does your company use banner ads? You know, those fancy ribbons that spread across your computer screen while you’re doing other stuff. They advertise everything from that rain coat you were shopping for to new car insurance.

The key to increasing sales isn’t a big mystery, either. Your banner ad needs to resonate with the person who is viewing it on their screens. If you aren’t correctly doing this, you’ll convert less leads into sales.

While banner ads need to start taking on more mobile rich media formats, if you are stuck on using the old fashioned kind to get your company noticed, let’s take a look at all the best practices you need to know:

Interactive … the more the better
A typical banner ad is simply a stagnate image. When you click on the ad, it takes you to a landing page. The newest trend in banner ads is something called a rich media format.

These are far more expensive since they include maximum interactivity with the viewer. You may see a video, invitation to connect on social media or even an offer for something free. And the more bells and whistles, the higher conversion rates your company will receive.

Do not crunch all your graphics together. It’s important to use your space wisely. That means making text easy to read with the right amount of negative space around it.  Place words well, too, so they are easy to read.

banner ad examples

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Compelling images
We’ve discussed the use of photos to sell a few times. A banner ad is no different. Choose images that don’t just appeal to the reader but attempt to engage their interest.

The best photos are a person doing something interesting that appeals to your readers. It can be as simple as a bored man watching TV through a window while he pretends to clean the gutters. People will see an interesting message in useful photos.

Creative message
Yes, copywriting really matters. You only have a few words to get your point across. Make them count by pounding home your points. Don’t oversell, but compel the reader with an interesting nugget.

Call to action
Have you heard how great actions follow great convictions in sales and business? This is your chance not to sell an item, but to convince the user of exactly what they need to do … and do it right now. It’s not for you, it’s for the betterment of themselves and whatever they are hoping to accomplish. Make it happen today. (Convincing, right?)

Brand incorporation
Who are you? Get your colors, insignia and logo in front of your viewers. These brand impressions are what will help you get noticed if and when your brand is seen somewhere else outside of internet marketing.

banner ad click through rates

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Strong text
We don’t mean the message, we mean the fonts. Use a bold size with high contrast to the background so it’s easy for the viewer to read what you have to say.

Funny does it
If you are ever at a loss for a good banner add, choose something funny. This is always the best way to make sure that you are entertaining your audience, not just showing them advertising.

Need more sales training? Hire Noah today.


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