fRickun Cool!

You may be wondering why I created this page.

I was often teased as a child for my name. “Hey Noah… Where’s your ark?” Later, kids started calling me “Noah frickin’ Rickun.” I learned at a young age to either fix it or feature it! I even began to introduce myself as “Noah, like the guy with the ark.” The rest, they say, is history.

On this page, you’ll find things that I find interesting. Some are valuable. Some are unique. Some are creative. Some are bizarre. But all are fRickun Cool!

What’s fRickun Cool at the Marriott?

This week’s frickun cool discovery comes by way of my assistant, Jennifer Porter. While on a recent trip to New Orleans, LA, Jennifer had the chance to try out one of the most innovative new features in hotels today.

From Jennifer:

After checking in at the downtown Marriott, I walked to the elevators and had to stop for a second. Rather than your typical “Up” and “Down” arrows, this is what I saw instead:

With this type of elevator service, guests simply select their floor number and the letter of the elevator car to take them to that level appears. 

Different? Sure. Efficient? Absolutely! The entire time of my stay, I wasn’t in an elevator with more than 2 people at a time, getting to my floor in what felt like seconds.

Pretty fRickun cool, right?



Why Five Guys is fRickun Cool

Once or twice a year, I allow myself to indulge in a delicious cheeseburger and fries at Five Guys. I’ve always loved Five Guys, but I try to eat healthy. On a recent “cheat day,” I saw something totally new to me: a touchscreen Coca-Cola soda machine that mixes an almost infinite number of flavors. I rarely drink soda, but I was so excited to try this thing out that I gave in to a Diet Cherry Vanilla Coke.

I watched other customers as they used the machine as well. Their excitement level was at a ten. Kids were begging their parents to come back again tomorrow. I have a feeling this will bring in new customers and will also keep others coming back more often.

It’s a great example of a company using new technology and fun to engage customers and build loyalty. Yes, the novelty will eventually wear off. But there’s a ton of money to be made in the meantime.


The Art of Manliness

I love reading old sales books. The language, the culture, the technology (or lack thereof), the technique, the perspective – I am totally in awe of our forefathers. It’s so interesting to compare their perspective, their obstacles, their challenges, and their successes to ours.

Old books aren’t for everyone. There’s often a language barrier. You might think old sales books are hokey (and that’s because they often are).

So here’s something for every sales person on the planet: vintage motivational posters courtesy of The Art of Manliness.

Trust me, they are fRickun cool!

Why River Valley Bank is fRickun Cool

I had the honor and pleasure to speak to leaders from River Valley Bank yesterday in Wausau, Wisconsin. It’s a family owned bank with 18 locations and it’s a bank that the big boy’s should study and attempt to emulate. River Valley Bank is full of passionate, dedicated, intelligent, and friendly people. People who are willing to do what it takes to serve their customers in memorable ways. And, people who are willing to go out of their way to help.

This passion is evidenced by the information on their front door. Below their hours of operation, River Valley Bank has a note that read, “After Hours By Appointment.”

After Hours? Really? At a bank?

When I asked employees under what circumstances they would be willing to stay open late I received a simple answer: “When a customer asks.”

Wow. Or should I say, fRickun Cool!


I’ve been using for years. I haven’t shared it with you until now because, well, honestly, it’s been my little secret. I have used Jigsaw’s socially powered B2B contact database to:

a. Identify prospects
b. Get direct phone numbers and email addresses
c. Find the REAL decision maker in large organizations
d. Connect with a human being rather than a toll-free call center
e. Find just about anyone who’s anybody in the business world

In Jigsaw’s own words (don’t be confused by the reference to…Jigsaw operates under both names since their sale to “ Contacts is the world’s largest database of up-to-date, downloadable, and complete contact and company information. With a directory of more than 30 million business contacts and over 40,000 contacts added and edited daily by a dedicated user base of over one million, the quality, content, and scope of the contact directory is unrivaled. Every Contacts business contact is complete with a phone number, position, company, mailing address, and business email address. Contacts also offers free tools for researching companies as well as a user generated company research wiki pages. Contacts’ unique Wikipedia-style crowd-sourcing model delivers the world’s most complete, accurate and up-to-date business contact and company data. By harnessing the power of many, Contacts is broader and deeper than any other data source. By setting up a free account, community members can access the database, and can accumulate points through helping to maintain data quality. These points may be redeemed for access to additional records.”

If you’re in sales, you need Jigsaw. Sign up now. Like right now.

A fRickun Cool Phone

It’s fitting that this week my fRickun Cool discovery is a pay phone, considering this week’s edition of The Ark of Sales includes the second article in a series focused on phone skills.

Here’s the background: my daughters, who are 6 and 8 years old, know pretty much every pop song in the top 100. A few weeks ago I heard them singing “Payphone” by Maroon 5 and I asked, “Do you girls know what a pay phone is?” They both tried their hardest to come up with a coherent answer but failed miserably. I realized that they had probably never even seen, let alone used, a pay phone. Talk about a harsh dose of reality – I felt like a dinosaur.

I then proceeded to explain, with a nostalgic slant, what a pay phone is and why on earth I would have ever had the need to use one. They listened with great interest and then said, “Can we try one?”

So for several weeks every time I was with my girls I was on the lookout for a pay phone. Guess what? We could not find a single one! That is, until we were walking around at an outdoor art festival that also happened to have a small antique section. As technological evolution would have it, the only pay phone my daughters have ever seen was being sold as a collectible for $275.

Interesting to think how far we’ve come in such a short time, no?

And, just in case you’re wondering, I did NOT buy the pay phone.

If Apple Made a fRickun Cool Car…

Just after dropping my kids off at school this morning I noticed this fRickun cool car in the parking lot. The owner decided to have a little fun and place a large unlock sticker on the door (a la Apple’s iPhone home screen).

It’s fun, it’s a bit ridiculous, but it’s also an indication of how impactful Apple’s designs have been.

Ask yourself this: what have you or your company created that somebody would be willing to put on their car?

Recombobulation is fRickun Cool

I find myself looking for humor in everything. And, while traveling, this is especially true. Thankfully, I don’t have to look far when flying to or from Milwaukee’s General Mitchell Field. The TSA in Milwaukee hung several signs just after the security check points that read “Recombobulation Area.” I smile every time I see it. Maybe that’s because TSA employees aren’t known for their humor. Maybe that’s because I’m often slap happy from exhaustion. Whatever the case, I like it.

And just in case you’re wondering what the heck recombobulation means, you can view the Urban Dictionary official definition.


Get fRickun Cool. Get Human.

Airlines. Banks. Phone companies. Hotels. Your doctor’s office, even.

The list of places that we all as customers call for help goes on and on and on….as does the time in which we sit on hold and jump through endless prompts.

What can we do about it? Get Human.

On the web (and your phone), Get Human is a great service that allows you to search for a company by name. The listing gives you the phone number most likely to reach  an actual person, exact steps to get through the phone maze, and a bunch of other time-saving features.

My favorite? I can give Get Human my phone number and it will have the company call me directly. No waiting. No cheesy background music.

So check it out. I think you’ll see for yourself that it’s pretty fRickun cool.


Boiler Room

I have a collection of sales movies that I love to watch from time to time. Boiler Room, starring Giovanni Ribisi, Vin Diesel, and Ben Affleck, is one of my personal favorites. On a recent flight, I decided to watch it again and I was reminded why I like Boiler Room so much. There’s cold calling, hard-selling, and a hat tip to Wall Street to boot. If you’re in sales, this belongs in your library.

Here’s a more complete list of sales movies you should own (in no particular order):

Boiler Room

Glengarry Glen Ross

Tin Men

Tommy Boy


Wall Street

So, what did I miss? What’s your favorite sales movie?

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